Breckenridge Distillery Releases Award-Winning Collectors Art Series Collaboration With Abby Wren (2024)

Breckenridge Distillery Releases Award-Winning Collectors Art Series Collaboration With Abby Wren

Breckenridge Distillery, one of the most-awarded craft distilleriesin theU.S., and a subsidiary ofTilray Brands,Inc.(NASDAQ: TLRY and TSX: TLRY), announces its fourthedition of the Collectors Art Series, a partnership with LosAngeles based artist, Abby Wren which combines the art of blendingcolor and blending whiskey.

For the fourth edition of the Collector’s Art Series, Wrendesigns a whiskey label and mural in the RiNo Art District(Entrance in alley, 3537 Delgany St, Denver, CO 80216) in Denver,Colorado. In her design, Wren uses vivid colors and shapes to bringawareness to her message of inclusivity, "Different is Dope!” Afterlosing all her hair to Alopecia, an autoimmune disease, Wren beganusing bold, creative makeup to express her femininity, believing inthe power of creativity as a healing source. A donation of $5 perbottle will be donated to SOS Outreach, a nonprofit organizationthat uses mentorship, outdoor adventure, and a progressivecurriculum to foster a deep sense of belonging in young people.

Wren’s artwork will be featured on the fourth Collectors ArtSeries whiskey, the Breckenridge Sauternes Cask Finish, a 95-proofwhiskey and 47.5% ABV. The Sauternes Cask Finish features aromas ofwhite peach, apricot and caramel. On the palate, notes ofbutterscotch and orange with a beautiful white oak finish withnotes of vanilla and white pepper.

Breckenridge Distillery Releases Award-Winning Collectors Art Series Collaboration With Abby Wren (1)

Photo Courtesy: BreckenridgeDistillery

“Smell and taste are just as powerful as vision,” said BryanNolt, Founder and CEO of Breckenridge Distillery. “Thiscollaboration is simply about evoking those emotions throughgraffiti and the artistry of whiskey.”

Breckenridge Distillery’s Collectors Art Series limited releasewhiskies have garnered multiple awards over the years, including:2023 Best Blended LTD Release and 2020 Icons of Whisky for CampaignInnovator of the Year at the World Whiskies Awards, and a Gold atthe 2020 and Double Gold at the 2023 San Francisco World SpiritsCompetitions.

Breckenridge Collectors Art Series 4 will be available startingJuly 12, 2024, exclusively at Breckenridge Distillery and the MainStreet Tasting Room in Breckenridge, Colorado, for $125.

For more information about Breckenridge Distillery, visitwww.breckenridgedistillery.com. Follow Breckenridge on Instagram@breckdistillery and become a fan at facebook.com/BreckDistillery.Age 21+. Always enjoy responsibly.

For more information about Abby Wren, follow her on YouTube,Instagram and Tik Tok @abbywrenartistry.

About Breckenridge Distillery

Founded in Colorado in 2008, BreckenridgeDistillery is the “World’s Highest Distillery,” and is best knownfor its award-winning blended bourbon whiskey, a high-rye mashAmerican-style whiskey.

One of the most highly awarded distilleries inthe U.S., the Breckenridge Distillery is proudly a 3x Icons ofWhisky and 10x winner of Best American Blended winner at the WorldWhiskies Awards by Whisky Magazine and a 4x winner of ColoradoDistillery of the Year by the New York International SpiritsCompetition. Most recently, Breckenridge Port Cask Finish was namedWorld’s Best Finished Bourbon at the 2024 World Whiskies Awards,joining Breckenridge High Proof, named World’s Best Blended Whiskeyand Breckenridge Gin, named World’s Best Compound Gin at the WorldGin Awards by Gin Magazine. Breckenridge spirits have been awarded6 Double Golds at the San Francisco World Spirits Competition.

The Breckenridge Distillery is more thanaward-winning spirits, offering an immersive guest experience.Named as one of the country’s Top Visitor Attractions by WhiskyMagazine, guests can dine at their award-winning restaurant, enjoyshow-stopping co*cktails, learn about their highly awarded spiritswith an in-depth tasting, and get an inside look at their activeproduction facility. New to the distillery, guests have theopportunity to blend their own whiskey as they learn the innerworkings of whiskey production.

Breckenridge Distillery is a subsidiary ofTilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), a leading globalcannabis-lifestyle and consumer packaged goods company inspiringand empowering the worldwide community to live their very bestlife.

To learn more about Breckenridge Distillery,visitwww.breckenridgedistillery.com. Keep up withBreckenridge Distillery on Instagram by following @breckdistilleryand become a fan at facebook.com/BreckDistillery.

For more information about Tilray Brands,visitwww.tilray.comand follow @tilray on Instagram,Twitter, Facebook, and LinkedIn.

Forward-Looking Statements

Certain statements in this communication thatare not historical facts constitute forward-looking information orforward-looking statements (together, “forward-looking statements”)under Canadian and U.S. securities laws and within the meaning ofSection 27A of the Securities Act of 1933, as amended, and Section21E of the Securities Exchange Act of 1934, as amended, that areintended to be subject to the “safe harbor” created by thosesections and other applicable laws. Forward-looking statements canbe identified by words such as “forecast,” “future,” “should,”“could,” “enable,” “potential,” “contemplate,” “believe,”“anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,”“project,” “will,” “would” and the negative of these terms orsimilar expressions, although not all forward-looking statementscontain these identifying words. Certain material factors,estimates, goals, projections, or assumptions were used in drawingthe conclusions contained in the forward-looking statementsthroughout this communication. Forward-looking statements includestatements regarding our intentions, beliefs, projections, outlook,analyses, or current expectations. Many factors could cause actualresults, performance, or achievement to be materially differentfrom any forward-looking statements, and other risks anduncertainties not presently known to the Company or that theCompany deems immaterial could also cause actual results or eventsto differ materially from those expressed in the forward-lookingstatements contained herein. For a more detailed discussion ofthese risks and other factors, see the most recently filed annualinformation form of Tilray and the Annual Report on Form 10-K (andother periodic reports filed with the SEC) of Tilray made with theSEC and available on EDGAR. The forward-looking statements includedin this communication are made as of the date of this communicationand the Company does not undertake any obligation to publiclyupdate such forward-looking statements to reflect new information,subsequent events, or otherwise unless required by applicablesecurities laws.

Media Contact:

Kelsey Bardach, kelsey.bardach@rygr.us, 970-924-0704 ext.2105
Tilray Brands Media: news@tilray.com
Investors:investors@tilray.com

A photo accompanying this announcement is available athttps://www.globenewswire.com/NewsRoom/AttachmentNg/f95d2fa7-ffe9-410a-8a95-f517b80a89e8

Breckenridge Distillery Releases Award-Winning Collectors Art Series Collaboration With Abby Wren (2)
Breckenridge Distillery Releases Award-Winning Collectors Art Series Collaboration With Abby Wren (3)

Breckenridge Distillery Releases Award-Winning Collectors Art Series Collaboration With Abby Wren (4)

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(Nasdaq: TLRY; TSX: TLRY), a leading global lifestyle and consumer packaged goods...","link":"https:\/\/ih.advfn.com\/stock-market\/NASDAQ\/tilray-brands-TLRY\/stock-news\/94027963\/embrace-the-spirit-of-summer-and-create-shareable","source":"GlobeNewswire Inc.","source_logo":"\/common\/images\/news-sources\/globe.png","tags":[],"timestamp":1718190000,"date":"Wed Jun 12, 2024 ","time":"7:00 AM (2 weeks ago)","full_date":"June 12, 2024 7:00 AM","post_time":"June 12 2024","article_id":94027963,"source_id":"globe","media_url":null,"press_release":true},{"headline":"Breckenridge Distillery Wins Double Gold for a Consecutive Year in a Row at the 2024 New York International Spirits Competition","short_text":"BRECKENRIDGE, Colo., June 06, 2024 (GLOBE NEWSWIRE) -- Breckenridge Distillery, one of the most-awarded craft distilleries in the\u00a0U.S., a subsidiary of\u00a0Tilray Brands, Inc.\u00a0(NASDAQ: TLRY and TSX:...","one_line_short_text":"BRECKENRIDGE, Colo., June 06, 2024 (GLOBE NEWSWIRE) -- Breckenridge Distillery, one of the most-awarded craft distilleries in the\u00a0U.S., a...","link":"https:\/\/ih.advfn.com\/stock-market\/NASDAQ\/tilray-brands-TLRY\/stock-news\/93997284\/breckenridge-distillery-wins-double-gold-for-a-con","source":"GlobeNewswire Inc.","source_logo":"\/common\/images\/news-sources\/globe.png","tags":[],"timestamp":1717673400,"date":"Thu Jun 06, 2024 ","time":"7:30 AM (3 weeks ago)","full_date":"June 6, 2024 7:30 AM","post_time":"June 06 2024","article_id":93997284,"source_id":"globe","media_url":null,"press_release":true},{"headline":"Redecan Cannabis Introduces New Top Shelf Flower 'Purple Churro'","short_text":"TORONTO, June 06, 2024 (GLOBE NEWSWIRE) -- Tilray Brands,\u00a0Inc. 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